The Pals of Paws and Claws logo.
I just completed and delivered a new logo design to my latest client: The PALS of PAWS and CLAWS.
The client recently contacted me through my contact page and requested my help in creating a logo for their non-profit group. The Pals of Paws and Claws works to collect donations to help animal and rescue shelters (currently on the east coast). The organization had a basic idea of what they were looking for, mainly a cat’s claw, a dog’s paw and a child’s hand stack atop each other. Fortunately for me, they didn’t know how to draw out the idea. Initially, they used “clip art” of hands, paws and claws to pass as their logo.
As I do with all projects, I took their idea and ran with it. I decided to create a simple design, a logo that will hopefully be memorable and one that will be instantly recognizable. With that in mind, I drew up a cartoon cat’s claw atop of a cartoon dog’s paw atop a cartoon hand. While drawing the reaching limbs, it just seemed a natural thought (as this logo is for a non-profit to help animal shelters) to have the limbs form a heart shape.
Finally, to keep with the child-like theme, the type I chose was a cartoon font. In order to emphasize the main points of the organization, I stretched out and emboldened the words PALS, PAWS and CLAWS, and squeezed in and thinned the remaining words.
The new logo is now on their website at www.palsofpawsandclaws.com.
I also created a horizontal version of the logo as well as a black and white (one-color) version.
The Pals of Paws and Claws horizontal logo version
aws and Claws one-color logo.
