Needing to find new ways to attract clients, I decided to create and illustrate a heroic advertising campaign. Granted, this is not a new idea by a long shot. However, it is new for this type of product line. The idea was to develop cartoon heroes, heroins, villains, etc. who will prominently display the product. The “Superman”-like ad was the first I developed in this series. This campaign just hit this week, so it’s still too early to tell. But initial reports are showing that the campaign is receiving positive feedback.